By Jim Solista

What is it about the apple ipod that inspires near fanatical obsession from its band of followers and a loyalty that few other digital devices enjoy? Why do people feel the need to instantly upgrade as soon as the latest player comes out?

In fact, the iPod has established itself so well in the minds of consumers that very few people actually know that it is possible to buy an mp3 player which is not an iPod. Check out the following traits of the iPod to see what made it the "most wanted product" of the decade:

Firstly, the iPod was the first ever handheld device to store over a gigabyte of data. This was a massive leap in technology from its predecessors.

The devices at the time which were circulating in the market were really nerdy looking, which was the main reason why the iPod's glossy and sleek design with its modern LCD screen made it a huge success.

The flash based players such as the Nano were a big hit with joggers and other sports people as it didn't skip like hard-disk mp3 players.

Itunes was a massive success for Apple as it allowed people to download songs at realistic prices in a safe and legal setting.

The arrival of the iPod beckoned a new era for party goers and those leading an active life. Carrying so much music about your person was previously unachievable.

The iPod's interface is extremely user-friendly. Further the scroll wheel enhances the entire music experience with the iPod as you can find the song you are searching for in a matter of seconds.

Apple is constantly improving its product. In only a few short years it has developed from the lowly mp3 player into one of the world's leading video players and phone system.

You're also able to download applications to further enhance your device from online games to tax assistance software.

Everyone has to admit that the iPod's sound quality is supreme and unmatchable when compared to those of other devices. The levels of bass provided by the iPod are really ear-blowing!

You can further increase your listening pleasure through the uses of separate plug and play speakers or in car audio.

The battery life of the solid state mp3 players is very good. The Nano can last up to 7 hours between charges.

Express yourself with funky covers for your iPod! You can even get posh with fur covers to really stand out from the crowd.

There are plenty of recurring updates provided by Apple for the device's software and iTunes too. This will help keep you updated with the latest in firmware for the player. This rarely happens with plenty of other market competitors.

The device is also a lot sturdier than the challenging brands. It's well capable of surviving unplanned bumps and knocks.

As you can see theres alot to adore about the hit mp3 player from California and hopefully Apple will have a few more ideas up their sleeve for a long time.

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